"This book is a must read for business and brand leaders as they look to shape strategies and plans that fit successfully in the complex modern world.
It covers the many critical areas that are all topics that organizations are discussing and grappling with. I am lucky to have benefitted from Leila’s cultural wisdom and I am sure that you will get the same."
Ali Hanan
CEO of Creative Equals
"This book is a must read for business and brand leaders as they look to shape strategies and plans that fit successfully in the complex modern world. It covers the many critical areas that are all topics that organizations are discussing and grappling with. I am lucky to have benefitted from Leila’s cultural wisdom and I am sure that you will get the same."
Julie Bramham
Managing Director, Diageo Luxury Group
"This book is a must read for business and brand leaders as they look to shape strategies and plans that fit successfully in the complex modern world. It covers the many critical areas that are all topics that organizations are discussing and grappling with. I am lucky to have benefitted from Leila’s cultural wisdom and I am sure that you will get the same."
Martin Raymond
Co-Founder of The Future Laboratory
"This book is a must read for business and brand leaders as they look to shape strategies and plans that fit successfully in the complex modern world. It covers the many critical areas that are all topics that organizations are discussing and grappling with. I am lucky to have benefitted from Leila’s cultural wisdom and I am sure that you will get the same."
Naomi Walkland
Chief Marketing Officer, Motorway
"This book is a must read for business and brand leaders as they look to shape strategies and plans that fit successfully in the complex modern world. It covers the many critical areas that are all topics that organizations are discussing and grappling with. I am lucky to have benefitted from Leila’s cultural wisdom and I am sure that you will get the same."
Nick Blunden
President of The Business of Fashion
"This book is a must read for business and brand leaders as they look to shape strategies and plans that fit successfully in the complex modern world. It covers the many critical areas that are all topics that organizations are discussing and grappling with. I am lucky to have benefitted from Leila’s cultural wisdom and I am sure that you will get the same."
Rachel Muscat
Co-Founder of Humanrace with Pharrell
and formerly of Adidas
"This book is a must read for business and brand leaders as they look to shape strategies and plans that fit successfully in the complex modern world. It covers the many critical areas that are all topics that organizations are discussing and grappling with. I am lucky to have benefitted from Leila’s cultural wisdom and I am sure that you will get the same."
Ali Hanan
CEO of Creative Equals
"This book is a must read for business and brand leaders as they look to shape strategies and plans that fit successfully in the complex modern world. It covers the many critical areas that are all topics that organizations are discussing and grappling with. I am lucky to have benefitted from Leila’s cultural wisdom and I am sure that you will get the same."
"This book is a must read for business and brand leaders as they look to shape strategies and plans that fit successfully in the complex modern world. It covers the many critical areas that are all topics that organizations are discussing and grappling with. I am lucky to have benefitted from Leila’s cultural wisdom and I am sure that you will get the same."
Julie Bramham
Managing Director, Diageo Luxury Group
"This book is a must read for business and brand leaders as they look to shape strategies and plans that fit successfully in the complex modern world. It covers the many critical areas that are all topics that organizations are discussing and grappling with. I am lucky to have benefitted from Leila’s cultural wisdom and I am sure that you will get the same."
Martin Raymond
Co-Founder of The Future Laboratory
"This book is a must read for business and brand leaders as they look to shape strategies and plans that fit successfully in the complex modern world. It covers the many critical areas that are all topics that organizations are discussing and grappling with. I am lucky to have benefitted from Leila’s cultural wisdom and I am sure that you will get the same."
Naomi Walkland
Chief Marketing Officer, Motorway
"This book is a must read for business and brand leaders as they look to shape strategies and plans that fit successfully in the complex modern world. It covers the many critical areas that are all topics that organizations are discussing and grappling with. I am lucky to have benefitted from Leila’s cultural wisdom and I am sure that you will get the same."
Nick Blunden
President of The Business of Fashion
"This book is a must read for business and brand leaders as they look to shape strategies and plans that fit successfully in the complex modern world. It covers the many critical areas that are all topics that organizations are discussing and grappling with. I am lucky to have benefitted from Leila’s cultural wisdom and I am sure that you will get the same."
Rachel Muscat
Co-Founder of Humanrace with Pharrell and formerly of Adidas
"Through a nuanced lens, Fataar demonstrates that a deep understanding of cultural perspectives are foundational, not optional, for contemporary brands - it's rocket fuel to reach, relevance and resonance.
Her approach is compelling, practical, and critical for brands aspiring to resonate deeply in today's richly diverse marketplace."
"The MUST READ of 2025 for all CEOs, CMOs and growth leaders. THE comprehensive guide to what, why and how to build Culture-Led Brands.
Fataar re-constructs brand building for today’s landscape."
"It’s a vibrant blueprint for NextGen brand-building—one that rejects tokenism and traditional hierarchy in favour of intersectional thinking, collaborative creativity, and community-rooted impact. Her insights bridge the gap between boardroom and street-level, between strategic planning and real-world resonance.
"This book cuts through the noise. Leila makes a smart, honest and compelling case for culture as a growth driver.
It shows how brands can show up with clarity, credibility and real impact."
"Leila Fataar intuitively understands the importance that cultural relevance has as a critical business growth driver and now in this insightful book she lays out both a framework and a roadmap to enable other business leaders to understand what it takes to build and sustain a culture-led brand."
"This book holds the key to unlock how to truly use culture to your financial benefit. Fataar captures your attention while simultaneously educating on how culture shifts impact both inside and outside an organisation.
Her skill in simplifying the labyrinth of culture, of brand strategy, risk management and all the pieces of the intricate brand wheel making this a must-read book!"