In a world in flux and transformation, Leila confidentially works alongside brands and businesses to unlock cultural relevance from the inside out—helping you build your competitive advantage internally while also delivering impactful culture-led creativity and brand storytelling externally, powered by her full service company, Platform13.
She partners with organisations on a bespoke basis to equip them with the skills, capabilities and confidence they need to create world-class modern brands, mitigating risk for today and tomorrow, enabling faster, smarter and informed decisions for both long & short term business-critical priorities.
Doing it right means that expected and unexpected shifts in the world that impact ALL your audiences - from technology to politics, sports to gaming, music to fashion, D&I to climate, AI to privacy issues and more - are efficiently and credibly identified and addressed in the right way before it becomes a crisis or a missed growth opportunity.
Today, a brand needs to go beyond their category into culture, flexing and adapting to ever changing business landscapes to be relevant. That means your brand playbook and organisational set up needs to evolve to both survive and thrive in this era of uncertainty.
Services
Bio
Deep strategic and executional creative & cultural brand building expertise and a seasoned entrepreneurial business leader with a 30 year wealth of international hands-on experience of lifestyle, FMCG and sportswear brands, both through her own independent practices and in senior positions brand side at adidas and Diageo.
Within this time, she has consistently delivered progressive innovative brand activity whilst crafting a careful balance between commercial needs, legacy building and resonance with multiple audiences for and with big brands, making her the ideal resource for organisations in these transformative times.
A pioneer of the culture-led brand blueprint, she has spearheaded an approach from the boardroom to the billboard that positions cultural relevance not only as a marketing nice-to-have, but also as a key business growth driver.
She has an intangible way of reading what’s relevant in the world, blended with the rare experience of launching and running two independent owned full service companies and in senior positions at two global corporates across a variety of categories, territories and brands gives unique abilities:
- to translate the languages of entrepreneurial, corporate and cultural
- to unlock credible solutions to brand challenges today
- to understand what resonates for brands and their audiences
- to be proficient in brand transformation both externally and internally
- to rapidly uncover and implement culturally relevant activity (proactively and reactively) that cuts through the noise with purposeful intent
